Using content to grow your business

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This week on Amtower Off Center, Chris Parente of StoryTech Consulting, joins host Mark Amtower for a detailed discussion on content marketing.

Head shot of Christopher Parente
Christopher Parente, founder, StoryTech Consulting

Topics include:

  • defining the customer and understanding the personas that will be interested in your content
  • developing messaging that resonates
  • content objectives
  • content ROI
  • types of content
  • nurturing content through your funnel and gating

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