Most TV completely ignores women’s sports, a 30-year study finds

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In a paper summarizing 30 years of sports coverage on televised news and highlights shows, researchers began by quoting a short segment dedicated to a WNBA game between the L.A. Sparks and the Atlanta Dream.

The broadcast was unusual, authors Cheryl Cooky, LaToya D. Council, Maria A. Mears, and Michael A. Messner pointed out, in that women’s sports were mentioned at all. They found that 80% of the televised sports news and highlights shows included zero stories on women’s sports. The overall portion of sports coverage featuring women had been…


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