Aunt Jemima announces new name, removes 'racial stereotypes' from product

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Aunt Jemima is getting a new name, new logo and new look after announcing that it would be dropping the brand name following criticism that it featured a caricature of a Black woman that was a racist stereotype.

The new name — Pearl Milling Company — is an homage to the original mill built in 1888 that began making the self-rising pancake mix in 1889.


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