A strategic approach to marketing

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Adam Vasquez, CEO, Merit

This week on Amtower Off Center, host Mark Amtower interviewed Adam Vasquez, CEO of Merit and author of “Toothfish: The Origins of Markets.” The interview revolved around Adam’s book and the topics include:

  • Market invention
  • Identifying market opportunities through trend analysis and other sources
  • Researching customer pain points
  • What is wrong with mirroring your competitors, and
  • Identifying mega-trends.

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